Story

We kept losing the good ones.

Cashé exists because the best ideas never wait for a good moment to arrive.

The idea for a backpack hook came to us mid-lecture. A consulting company came to us on the drive home. Neither waited for a desk, and by the time we had one, most ideas like that were already gone.

We tried the obvious tools. Notes wanted a title. Reminders wanted a date. Every real note-taking app wanted us to decide, right then, where the thing belonged — which folder, which project, which tag. That’s a fine question to answer later. It’s a terrible question to answer in the four seconds before the idea evaporates.

So we built the app we actually wanted: one where capture costs nothing and structure is something you opt into afterward, if you ever want it at all. Open Cashé, the sheet is already waiting — type it or photograph the whiteboard, and it’s saved. No title, no folder, no decision. The idea is caught. Cashé Pro — unlimited Spaces, Reminders import, Markdown export, Smart Sort — is sold on the web at $4.49 a month or $35.99 a year. It’s what pays for the next version, and the one after that.

If you’ve ever lost a good one, we think you’ll get it.

Elliot

Founder, Cashé